Wissam Badine

Founder-CEO

With over a decade of experience in the F&B sector, Wissam is a dynamic entrepreneur aiming to redefine the food scene in Lebanon as CEO of Badine Foods.

Worked with renowned F&B brands such as ZwZ, Lina’s, Obi, Napoletana, Shawarmanji, Burger King, Abdel Wahab, Ahwak, Batchig, and Divvy.

Mastering the intricacies of leading powerhouse teams, Wissam has created innovative food brands and driven impactful marketing campaigns. 

Co-founding Eastline Marketing, the first digital marketing agency in the country, and establishing DeafCat Studios, the production arm, are among Wissam’s notable achievements. 

As Managing Partner at SPRKL, Wissam led a team of creative marketers and technologists, delivering cutting-edge digital solutions and driving client success.

Ghassan Nejmeh

Operations & Marketing

With an MSc in Mathematics and Physics from University College London (UCL) and over 30 years in Marketing Communications, Ghassan Nejmeh has risen through leadership roles at DDB Worldwide and J. Walter Thompson, advancing from Account Executive to C-level.

Alongside his primary career, he has nurtured a deep passion for F&B, gaining hands-on experience in both strategic oversight and the operational aspects of financial engineering, technical management, and daily operations. 

He was part of the steering taskforce for launching McDonald’s in Kuwait and for introducing franchises such as Johnny Rockets, Nino, and Nando’s to the Middle East.

As the founder of Cosmitto Coffee, Ghassan launched a successful brand that disrupted Tunisia’s coffee scene, growing it from a two-store operation into a recognized market reference.