Overview

The Unit, a consulting firm renowned for its expertise in the F&B sector across the Lebanese and Gulf markets, presents a compelling investment opportunity in QRbox.me, a trend-setting food business conceived by founder and CEO Wissam Badine. This venture leverages a hybrid model that combines the efficiencies of cloud kitchens with the flexibility of mobile eateries, designed to serve dynamic, in-house developed food brands throughout the Lebanese market.

The Problem

The Lebanese F&B market is characterized by high volatility and excessive establishment costs. Traditional brick-and-mortar establishments struggle to adapt to shifting customer preferences and geographical trends, while cloud-based businesses face significant setup costs and reliance on costly aggregator fees.

The Offering

QRbox.me addresses these challenges by offering trendy, data-driven food items through a network of cost-efficient, plug-and-play mobile eateries. These mobile units are capable of quickly adapting to changing geographical demands, ensuring that our food brands remain accessible and relevant across the Lebanese market.